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The flower fantasy is the great classic of the summer season. Nothing makes summer more cheerful than flower prints on dresses. The trend sees long and flowing dresses, through to accessories decorated with flower textures. 
Whether roses, daisies or lilies, macro or stylized, the focus is on a colourful palette.
In eyewear the flower inspiration transpires into a fresh and romantic look.

MUST HAVE colours for Spring/Summer 2017


Among the must have trends for SS17 you need to chose clothes and accessories in tune with one of these colours:

Yellow is one of the most energetic colors of the spectrum and is on show as theMust Have tone of the season. Bright and warm shades can combine with basic garments for a rainbow or colour block style.

Blue is the perfect nuance to feel in vacation mode. We can see variations of pastels, as well as vibrant midnight blue.  All well-matched with accessories and silver jewellery.

Orange also appears in the new colour palette for the season, and can be wornin all its shades. Take it to white or neutral colors to make it softer, or to metal accessories to revitalise its energy.

Neutral colors continue to dictate trends from sand to beige. 

And finally there is black!  Who says it can’t be worn in the summer? Fashion designers, have introduced it even for the hottest days of the year with light fabrics such as linen or chiffon.



Meet us during the next MIDO optical fair that takes place in MILAN from 25 > 27 of February 2017.
Our booth location is Hall 1 H22.
Mido is the place to be for everyone in the eyecare industry. Find everything from the latest eyewear trends to the most innovative optical technology and the best ophthalmic business solutions.

Rock Trend


The style of “rock” culture born in the 70s, has never stop to exist and continues to present itself in modern day interpretations. This Spring / Summer 2017 we see the trend going back to the 70s and 80s. The must have articles are rocker style leatherjackets, leather belts, shiny tight pants, and skirts with visible zips. Of course allarticles need to be heavily decorated with metal details! This look is transmitted to eyewear in the form of metal framed eyeglasses with the cool colourful lenses, in round as well as geometric shapes. Not to be missed is the guitar on the tip end for extra “rocker” detail. The results? So strong so good!


We look forward to seeing you at Silmo 2016, the international optics and eyewear trade fair in Paris. Organised by optics manufacturers belonging to the SILMO Association, the SILMO trade show features exceptional know-how made available to optics professionals. We will be delighted to show you the new III collection!
You can find our booth at location: Hall 6, stand H033.
See you there!

The new trends get wild


The wardrobe for fall 2016 reveals savage fantasies with animal prints. The skin pattern of leopard, cheetah, zebra, tiger, crocodile, and snake make anyone look special. This phenomena makes any outfit style look daring, bold and sophisticated. Moreover, this bright pattern can make your outfit look classic and elegant. Hit the spot in small doses if you fear the print will swallow you whole; animal print accessories, like the frames shown here, can be just as eye-catching.


Fendi celebrates their 90th Anniversary with an emotional, intense and extraordinary show. A catwalk made of Plexiglass with a backdrop of the Trevi Fountain illuminating the stage. Models wearing light and flowing gowns appearing to glide on water. An atmosphere of pure magic, sensitivity and creativity. Every gown preciously decorated with feathers, flowers, pearls, castles and woods. Scenes hand painted on fabric creating dreamy and vibrant fairytale stories.
Fendi may be celebrating their 90th year, but seem to know the secret of eternal youth.

Primary Colour Dominance


Andy Wharol inspires the look of summer 2016 with a striking mix of primary colours. Brilliant red, vibrant yellow and intense blue provide a striking contrast to this summer’s hot look. These deep hues are back on trend thanks to the contemporary designers creative use of a solid palette. Colours sit either on their own or in contrasting combinations and provide a mood which is striking but at the same time simple..
This apparel and accessories colour trend influences also optical frames this summer with a look that is bold and bright.



A great creative energy has ignited during the 90th edition of Pitti Immagine Uomo (Florence, 14 to 17 June 2016) The mood that has slowly spread in the streets and alleys of the Tuscan capital expressed a certain desire for minimalism and conceptualism. Among the most significant macro trends for spring 2017 is definitely “chic military”, in wich the nautical and the military overlap with a vien of retro influence. We visited to capture these trends and tendencies to feature in the SS17 collection. Watch this space!!

Ethnic Flavor


Ethnic prints come to paint summer 2016 with delicious hot colours and vibrant patterns. This warmth makes clothes and accessories dazzling and spirited. This summer’s outfits pledge a hymn to Africa, including prints with sinuous lines and a harmony of colour that sings boldly and harmoniously.

Eyewear follows this trend with offerings of transparent acetates of colorful nuances, offering a contemporary look with exotic influences.

Vision Expo New York

NY newsletter

We wish to thank everyone who visited our stand during VEE 2016. We are delighted with the interest we received in our collections and meet many wonderful companies and people to start a collaboration.

Every Single Stripe!

Newsletter RIGHE

Stripes stormed the runways this Spring in every style imaginable – horizontal, vertical, thick or thin.  Thanks to the influences of Coco Chanel or the classic navy-and-white nautical ones we all know and love, this season’s stripes go far beyond the traditional and have just as much statement-making appeal.  Stripes in every direction and bold hues are the trends to follow for a graphic touch and a bolder look.

Are you ready to get in line?

Find Us at Booth G6168




Do not miss the chance to meet us during the next Vision Expo that takes place in New York from 15-17 of April 2016.

Our booth location is G6168.

International Vision Expo & Conference is the place to be for anyone in the eyecare industry. Find everything from the latest eyewear trends to the most innovative optical technology and the best ophthalmic business solutions.

Springtime Trends


The colors chosen for the spring season are both soft and inspiring. All together bound in a kaleidoscopic rainbow: cheerful and contagious, but also very chic!
A pastel palette much sought after that suggests tranquillity.

Enthused by the colours that only summer can offer us: from the peach colour of dawn, blue of the midday sky, to a vibrant red sunset. Fringes for clothes and accessories are a must have, as well as textured stripes and blooming multicolour flowers.